As the annual custom of Nike, a multinational corporation, responsible for the development, manufacturing, and worldwide marketing of some of the best and expansive footwear around the world. With 76,700 employees all around the world as of 2020, Nike is valued at 32 billion, making it one of the most valuable brands among sporting businesses.
Following its annual custom and a challenging yet successful calendar year in recent memory, Nike has dropped its expansive Chinese New Year collection celebrating the “Year of the Ox”. The annual footwear for 2021, takes its inspiration from temple fairs, split into three design schemes culled from fireworks, artisanal Chinese knots, and spring blossoms.
Each pair in the collection comes in a mix of colorway and materials inspired by a joyous temple fair and organized into many themes, such as explosive firecrackers, the artisanal Chinese knot, and the naturalistic spring blossom. Each detail brings out the beauty and showcases the time and the dedication put into each design, showing off a full range of creative expression that typifies year-end celebration.
The Nike Chinese New Year collection will be releasing across January. With the Jordan Brand footwear, including Air Jordan 5 Low, releasing on 14th, The Nike Dunk releasing on 22nd, the Air Jordan 1 Low OG releases on 31st, and CNY Colorways of the Converse Chuck 70 releasing on 21st. Other than the sportswear ones, the collection also includes lifestyles and performance options, such as Kyrie 7, Dunk Low, SuperRep 2, Air Max 2090, and the Blazer Mid. There will also be a women’s exclusive lineup that includes Dunk Low Disrupt, Escape Run, Air Max Verona, Blazer Rebel, and SuperRep Groove.
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